Newsmax sent out an email today to
its mailing list touting the presence of Sarah Palin in “a special pre-election
webcast series we will be airing exclusively online” starting October 12.
According to the email, the webcast, to be called “Make America Great Again,”
will be hosted by Michael Reagan and feature Palin as well as “other opinion
leaders such as Dick Morris.”
Morris, of course, has been a longtime
marquee participant in shilling for Newsmax’s money-making schemes. Like
Palin, Morris is a Fox News contributor, making her at least the third Fox News
employee to team up with Newsmax; the other is Bill O’Reilly, who did an
interview featured in an informercial for yet another financial
product (though Fox News denied that it knew O’Reilly would be used in that way).
Palin has also previously touted Newsmax as one of the news sources she reads.
It wouldn’t be Newsmax, though, if
it wasn’t using people like Palin to try and sell you something.
If you sign up for this webcast, you
are directed to a web page (PDF) that gives you the opportunity to upgrade your Palin experience --
for a price, of course. You can continue to pay nothing and receive only “Brief
Clips of the Exclusive Interviews With Governor Palin, Dick Morris, Mike
Reagan, and the Entire Lineup of Important Guests” and “Limited Access to the
‘Make America Great Again’ Attendee Website.” Or you could pay $9.95 to be a
“VIP Member” and receive “Unlimited Access to the Make America Great Again
Campaign, PLUS” a copy of Palin’s forthcoming book.
You also get trial subscriptions to Newsmax’s magazine and one of its financial
reports, which has the usual caveat that you must cancel before the trial
period ends to avoid being automatically charged for a year’s subscription to
them.
Or you can pay Newsmax an extra $20 not
to send you the magazine and newsletter; a $29.95 “Book Subscription” gives you
“all of the benefits of VIP access as noted above, as well as Sarah Palin’s
upcoming new book, but you will NOT receive free trial subscriptions to Newsmax
magazine and The Franklin Prosperity Report.” Seeking payment for not doing
something is an interesting money-making strategy, and it’s a big clue as to
how much the profitability of Newsmax’s promotion depends on people forgetting to
cancel their trial subscriptions.
The web page also gives previews of
the webcast series, which looks like it will be mostly about attacking Obama, reinforcing right-wing talking points,
and encouraging conservatives to vote in November. It also sycophantically
calls Morris “the top political strategist and the man Time magazine referred to as ‘the most
influential private citizen in America’
” – which, as we’ve previously noted,
it did just before Morris resigned in disgrace from Bill Clinton's 1996 re-election
campaign.
Newsmax may not be selling financial
schemes for once, but it sure has a connection with Fox News that it has no
problem exploiting.
Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated from each user, said Adknowledge chief executive Scott Lynn. Adknowledge can offer this money-making system as a one-stop shop for publishers and game advertisers.
The three elements include an in-game overlay, offer banners, and a new offer wall for online game publishers. Adknowledge claims the new platform improves the experience for users and increases the number of paying users in a game. Adknowledge is one of a number of companies that give users the option of accepting special offers in lieu of payment for an online game. You can accept an offer such as signing up for a Netflix subscription in return for virtual currency in a game.
But results show that roughly 75 percent of players do not use offers. Super Rewards can target those missing the offers with an in-game overlay, which brings a single, high-value offer to users within a game. The overlay shows up at strategic moments in a game, such as after the initial load. The offers can include promotional language such as “Get More Coins.”
The offer banner uses the space around the main game landscape, presenting a mini version of an offer wall during game play. Users can pay for virtual items at the moment with direct payment methods.
Publishers using the three-part system include The Broth, whose Facebook game Barn Buddy saw its revenue increase 25 percent after using the new system for just five days, said Broth chief executive Markus Weichselbaum. Other publishers have seen a 45 percent increase in the number of new paying users. Adknowledge said developers have seen a 40-percent increase in the number of first-time payers. Super Rewards’ rivals include TrialPay and Offerpal.
Adknowledge has more than 300 employees and $300 million in revenue, making it the largest privately owned internet advertising network. It was founded in 2004 and has grown through acquisitions. The company has raised $48 million in funding from Technology Crossover Ventures.
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Newsmax sent out an email today to
its mailing list touting the presence of Sarah Palin in “a special pre-election
webcast series we will be airing exclusively online” starting October 12.
According to the email, the webcast, to be called “Make America Great Again,”
will be hosted by Michael Reagan and feature Palin as well as “other opinion
leaders such as Dick Morris.”
Morris, of course, has been a longtime
marquee participant in shilling for Newsmax’s money-making schemes. Like
Palin, Morris is a Fox News contributor, making her at least the third Fox News
employee to team up with Newsmax; the other is Bill O’Reilly, who did an
interview featured in an informercial for yet another financial
product (though Fox News denied that it knew O’Reilly would be used in that way).
Palin has also previously touted Newsmax as one of the news sources she reads.
It wouldn’t be Newsmax, though, if
it wasn’t using people like Palin to try and sell you something.
If you sign up for this webcast, you
are directed to a web page (PDF) that gives you the opportunity to upgrade your Palin experience --
for a price, of course. You can continue to pay nothing and receive only “Brief
Clips of the Exclusive Interviews With Governor Palin, Dick Morris, Mike
Reagan, and the Entire Lineup of Important Guests” and “Limited Access to the
‘Make America Great Again’ Attendee Website.” Or you could pay $9.95 to be a
“VIP Member” and receive “Unlimited Access to the Make America Great Again
Campaign, PLUS” a copy of Palin’s forthcoming book.
You also get trial subscriptions to Newsmax’s magazine and one of its financial
reports, which has the usual caveat that you must cancel before the trial
period ends to avoid being automatically charged for a year’s subscription to
them.
Or you can pay Newsmax an extra $20 not
to send you the magazine and newsletter; a $29.95 “Book Subscription” gives you
“all of the benefits of VIP access as noted above, as well as Sarah Palin’s
upcoming new book, but you will NOT receive free trial subscriptions to Newsmax
magazine and The Franklin Prosperity Report.” Seeking payment for not doing
something is an interesting money-making strategy, and it’s a big clue as to
how much the profitability of Newsmax’s promotion depends on people forgetting to
cancel their trial subscriptions.
The web page also gives previews of
the webcast series, which looks like it will be mostly about attacking Obama, reinforcing right-wing talking points,
and encouraging conservatives to vote in November. It also sycophantically
calls Morris “the top political strategist and the man Time magazine referred to as ‘the most
influential private citizen in America’
” – which, as we’ve previously noted,
it did just before Morris resigned in disgrace from Bill Clinton's 1996 re-election
campaign.
Newsmax may not be selling financial
schemes for once, but it sure has a connection with Fox News that it has no
problem exploiting.
Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated from each user, said Adknowledge chief executive Scott Lynn. Adknowledge can offer this money-making system as a one-stop shop for publishers and game advertisers.
The three elements include an in-game overlay, offer banners, and a new offer wall for online game publishers. Adknowledge claims the new platform improves the experience for users and increases the number of paying users in a game. Adknowledge is one of a number of companies that give users the option of accepting special offers in lieu of payment for an online game. You can accept an offer such as signing up for a Netflix subscription in return for virtual currency in a game.
But results show that roughly 75 percent of players do not use offers. Super Rewards can target those missing the offers with an in-game overlay, which brings a single, high-value offer to users within a game. The overlay shows up at strategic moments in a game, such as after the initial load. The offers can include promotional language such as “Get More Coins.”
The offer banner uses the space around the main game landscape, presenting a mini version of an offer wall during game play. Users can pay for virtual items at the moment with direct payment methods.
Publishers using the three-part system include The Broth, whose Facebook game Barn Buddy saw its revenue increase 25 percent after using the new system for just five days, said Broth chief executive Markus Weichselbaum. Other publishers have seen a 45 percent increase in the number of new paying users. Adknowledge said developers have seen a 40-percent increase in the number of first-time payers. Super Rewards’ rivals include TrialPay and Offerpal.
Adknowledge has more than 300 employees and $300 million in revenue, making it the largest privately owned internet advertising network. It was founded in 2004 and has grown through acquisitions. The company has raised $48 million in funding from Technology Crossover Ventures.
Next Story: Game media firm IGN Entertainment to give free office space to indie game startups Previous Story: DEMO: VentureBeat’s Matt Marshall touts tech and farming trends (video)
ScribbleLive plans to reinvent the <b>news</b> article | VentureBeat
Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in ...
All You Need to Know: Fox <b>News</b> 'Destructive,' MSNBC 'Invaluable <b>...</b>
Obama hates Fox because Fox is the only broadcast news outlet that exposes him for what he really is – a lazy, psuedo intellectual empty suit, who is being stopped in his tracks before he can complete his mission – as assigned to him by ...
Rupert Murdoch, Owner of Fox <b>News</b>, Argues for Immigration Reform <b>...</b>
New York City Mayor Michael Bloomberg and media mogul Rupert Murdoch headlined a Judiciary subcommittee hearing today on the role of immigration in strengthening America's economy. The Note, authored by ABC News' Rick Klein, ...
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ScribbleLive plans to reinvent the <b>news</b> article | VentureBeat
Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in ...
All You Need to Know: Fox <b>News</b> 'Destructive,' MSNBC 'Invaluable <b>...</b>
Obama hates Fox because Fox is the only broadcast news outlet that exposes him for what he really is – a lazy, psuedo intellectual empty suit, who is being stopped in his tracks before he can complete his mission – as assigned to him by ...
Rupert Murdoch, Owner of Fox <b>News</b>, Argues for Immigration Reform <b>...</b>
New York City Mayor Michael Bloomberg and media mogul Rupert Murdoch headlined a Judiciary subcommittee hearing today on the role of immigration in strengthening America's economy. The Note, authored by ABC News' Rick Klein, ...
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ScribbleLive plans to reinvent the <b>news</b> article | VentureBeat
Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in ...
All You Need to Know: Fox <b>News</b> 'Destructive,' MSNBC 'Invaluable <b>...</b>
Obama hates Fox because Fox is the only broadcast news outlet that exposes him for what he really is – a lazy, psuedo intellectual empty suit, who is being stopped in his tracks before he can complete his mission – as assigned to him by ...
Rupert Murdoch, Owner of Fox <b>News</b>, Argues for Immigration Reform <b>...</b>
New York City Mayor Michael Bloomberg and media mogul Rupert Murdoch headlined a Judiciary subcommittee hearing today on the role of immigration in strengthening America's economy. The Note, authored by ABC News' Rick Klein, ...
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